eCommerce

The Channel Marketing Opportunity

Historically channel marketers have leveraged COOP advertising or Marketing Development Funds (MDF) to stimulate channel partner engagement in marketing to drive demand. However, in doing so this is difficult to execute and measure success. Not to mention the paperwork process … Read MoreRead More

O2O Commerce: Conquering Online-to-Offline Retail

By the end of 2018, worldwide ecommerce sales are expected to surpass $2.8 trillion. And yet, online sales only represent 11.9% of the global retail market. In July 2017, when Amazon acquired Whole Foods for a staggering $13.7 billion, the … Read MoreRead More

What New eCommerce Tax Laws Mean for Retail Brands

After decades of fights on Capitol Hill and in states across the country, the U.S. Supreme Court in a narrow 5-4 decision on Thursday struck down two long-standing precedents in the e-commerce state sales tax debate, clearing the way for states to require … Read MoreRead More

Omni-Channel a New Path Forward for Retail Brands

The consumers path to purchase these days in anything but linear. Yet many branded manufacturers still have their sales and marketing departments set up to work the same way they always have, the where to buy button and forcing consumers … Read MoreRead More

Top Reasons for Retail Brands to Combine Sales Channels

Improved online collaboration, rather than competing, can cement National Brands place at physical retail, making it easier for consumers to discover/buy online & off. Otherwise Brands may find themselves as the “new middleman” as Amazon & their retailers aggressively pursue private … Read MoreRead More

Independents to Lead Retail Renaissance

The Big Box store experiment is failing and under heavy debt. Department stores are shuttering and everyone is claiming the retail apocalypse is coming… Not so fast! We are starting to see a retail revival and new models emerging coupled … Read MoreRead More

Click and Collect

Brick & Mortar Dealers: Your Online Competitive Advantage

Brick and mortar retail is an enormously valuable tool available to sales and marketing executives to help increase revenue, awareness, and brand loyalty. The channel is designed to create demand and stimulate an action to buy. If dealer relationships are … Read MoreRead More

Brands Look to Physical Retail to Maximize Holiday Sales

The biggest shopping season is here and these busy months can make or break your year. The retail store plays an important role during holiday shopping as 47% of shoppers look towards physical retail for inspiration to find the perfect … Read MoreRead More

New Middleman: Direct to Consumer Only Brands

Cutting out the middleman seems to be what a lot of direct to consumer brands are considering. Seeking hefty margins by cutting out the brick and mortar retail channel. Little do they know, these online only brands are about to … Read MoreRead More

Prevent Package Theft with Retail as a Service

Your consumer has been looking forward to getting your online package for a few days. Giddy with excitement, it’s supposed to come today. Finally! But wait…they go outside to the front door to look for it — it’s nowhere to … Read MoreRead More

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