Historically channel marketers have leveraged COOP advertising or Marketing Development Funds (MDF) to stimulate channel partner engagement in marketing to drive demand. However, in doing so this is difficult to execute and measure success. Not to mention the paperwork process … Read More … Read More
eCommerce
O2O Commerce: Conquering Online-to-Offline Retail
By the end of 2018, worldwide ecommerce sales are expected to surpass $2.8 trillion. And yet, online sales only represent 11.9% of the global retail market. In July 2017, when Amazon acquired Whole Foods for a staggering $13.7 billion, the … Read More … Read More
Tags: online to offline
Top Reasons for Retail Brands to Combine Sales Channels
Improved online collaboration, rather than competing, can cement National Brands place at physical retail, making it easier for consumers to discover/buy online & off. Otherwise Brands may find themselves as the “new middleman” as Amazon & their retailers aggressively pursue private … Read More … Read More