What scares most people about buying products online? Aside from being able to touch and feel the products its ‘how do I assemble, install, or move this’? For a lot of product categories such as appliances, automotive accessories, bicycles, mattresses, … Read More … Read More
eCommerce
Consumer Experience the New Black
Carrying name brand products used to be the way for dealers to draw customers into their stores. Not anymore. It is becoming less about the brand and more about the consumer experience offered. As consumers are spending more on experiences … Read More … Read More
Fight for Consumers: Amazon vs Brands and Retailers
The moment we were all waiting for finally arrived. The inevitable entry of Amazon to full-scale brick and mortar retailing with the acquisition of Whole Foods for $13.7 Billion. In boardrooms across the World, companies regardless of industry are now … Read More … Read More
How to Avoid Channel Conflict with Dealers When Selling Online
Channel conflict occurs when companies try to reach end consumers through multiple channels and they all compete with one another. This newly evolved relationship between wholesales/manufacturer and their retailer customer has been augmented by digital research and online purchasing. With … Read More … Read More
Pure-Play Retail is Dying
The retail industry is becoming very cut throat with razor thin margins. It seems we cannot go one week without an announcement that a retailer is either shuttering locations, declaring bankruptcy, or closing all together. But a new trend is … Read More … Read More