eCommerce

Last Mile Service Key to Online Sales Growth

What scares most people about buying products online? Aside from being able to touch and feel the products its ‘how do I assemble, install, or move this’? For a lot of product categories such as appliances, automotive accessories, bicycles, mattresses, … Read MoreRead More

Mobile Phone in Shop

Why Brands & Retailers Need to Embrace Showrooming

One of the more intriguing ideas beginning to trend in retail is the showroom. Like automotive, mattress and furniture showrooms, the concept stores offer shoppers the ability to test, try and touch the merchandise, then opt for home delivery instead … Read MoreRead More

Retail Pendulum Moving Back Towards Brick & Mortar

Can you feel it? The retail pendulum is moving and physical retail is far from dead. It is facing a moment in history where new innovations, companies, and models are born. The retail shift is picking up pace and direct to … Read MoreRead More

New Way to Sell Boosts Conversions, Revenue, and Dealer Loyalty

It’s no secret a humming sales channel does a lot for your brand. From suggesting your products to building meaningful relationships with repeat buyers. Your physical retail sales channel inevitably has the power to dictate how well your company does as 90% … Read MoreRead More

Online vs Physical Retail. Something has to Give.

How to perform sales attribution for online sales from a manufacturers website has been a hotly contested area of channel conflict for some time. What we’ve learned is most manufacturers prefer to silo their online and wholesale channels either from a … Read MoreRead More

Consumer Experience the New Black

Carrying name brand products used to be the way for dealers to draw customers into their stores. Not anymore. It is becoming less about the brand and more about the consumer experience offered. As consumers are spending more on experiences … Read MoreRead More

Fight for Consumers: Amazon vs Brands and Retailers

The moment we were all waiting for finally arrived. The inevitable entry of Amazon to full-scale brick and mortar retailing with the acquisition of Whole Foods for $13.7 Billion. In boardrooms across the World, companies regardless of industry are now … Read MoreRead More

How to Avoid Channel Conflict with Dealers When Selling Online

Channel conflict occurs when companies try to reach end consumers through multiple channels and they all compete with one another. This newly evolved relationship between wholesales/manufacturer and their retailer customer has been augmented by digital research and online purchasing. With … Read MoreRead More

Furniture Showroom

Amazon Survival Guide for Furniture Industry

Many industries such as bicycles, mattresses, and even furniture thought their industries were once untouchable from eCommerce sales and the thought was it would continue on that way until retirement. But consumers and their behaviour has changed shifting more time … Read MoreRead More

Pure-Play Retail is Dying

The retail industry is becoming very cut throat with razor thin margins. It seems we cannot go one week without an announcement that a retailer is either shuttering locations, declaring bankruptcy, or closing all together. But a new trend is … Read MoreRead More

error

Enjoy this blog? Please spread the word :)