For years, dealer locators have served a simple purpose: help consumers find the nearest retailer. But today’s buyers expect more. When someone lands on a bike brand’s website after researching models, comparing specifications, and deciding what they want, they’re often … Read More
online to offline
O2O Commerce: Conquering Online-to-Offline Retail
By the end of 2018, worldwide ecommerce sales are expected to surpass $2.8 trillion. And yet, online sales only represent 11.9% of the global retail market. In July 2017, when Amazon acquired Whole Foods for a staggering $13.7 billion, the … Read More … Read More
Tags: online to offline