The next battlefield for consumers is already starting to take shape and its being won and lost on consumer experience. How confident are you in delivering the best possible consumer experience? We hear it all the time, Artificial Intelligence or Robots … Read More … Read More
The Channel Marketing Opportunity
Historically channel marketers have leveraged COOP advertising or Marketing Development Funds (MDF) to stimulate channel partner engagement in marketing to drive demand. However, in doing so this is difficult to execute and measure success. Not to mention the paperwork process … Read More … Read More