B2B sales in the United States are approaching $1 trillion. That dwarfs the size of the B2C eCommerce market. B2B Commerce is still in its infancy as most organizations are still figuring out the basics of strategy and development but one thing … Read More … Read More
The Channel Marketing Opportunity
Historically channel marketers have leveraged COOP advertising or Marketing Development Funds (MDF) to stimulate channel partner engagement in marketing to drive demand. However, in doing so this is difficult to execute and measure success. Not to mention the paperwork process … Read More … Read More