Author Archives: Shipearly

The Channel Marketing Opportunity

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Historically channel marketers have leveraged COOP advertising or Marketing Development Funds (MDF) to stimulate channel partner engagement in marketing to drive demand. However, in doing so this is difficult to execute and measure success. Not to mention the paperwork process … Read More … Read More

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Introducing ShipEarly B2B Commerce for Shopify

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Merchants looking to scale sales operations and seeking wholesale as a growth channel have a new ally to help them outperform. Introducing ShipEarly B2B Commerce for Shopify. The only solution available that has permission based access for dealers and sales … Read More … Read More

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What Retail Brand CMOs Are Investing In

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The role of the CMO is changing quickly. Traditionally the CMO has been responsible for producing targeted marketing campaigns to position sales teams for success. But over the past decade, organizations have realized that providing great experiences drives business growth. … Read More … Read More

O2O Commerce: Conquering Online-to-Offline Retail

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By the end of 2018, worldwide ecommerce sales are expected to surpass $2.8 trillion. And yet, online sales only represent 11.9% of the global retail market. In July 2017, when Amazon acquired Whole Foods for a staggering $13.7 billion, the … Read More … Read More

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How to Sell Oversized Items Online

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The retail industry has yet to solve the challenge of reliably shipping oversized products such as sofas, mattresses and treadmills. 21% of U.S. adults who have bought such a large item in the last year had it arrive damaged, and 15% … Read More … Read More

What New eCommerce Tax Laws Mean for Retail Brands

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After decades of fights on Capitol Hill and in states across the country, the U.S. Supreme Court in a narrow 5-4 decision on Thursday struck down two long-standing precedents in the e-commerce state sales tax debate, clearing the way for states to require … Read More … Read More

Omni-Channel a New Path Forward for Retail Brands

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The consumers path to purchase these days in anything but linear. Yet many branded manufacturers still have their sales and marketing departments set up to work the same way they always have, the where to buy button and forcing consumers … Read More … Read More

Brand & Retailer Partnerships Key for Success in 2018

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Partnerships are vital in 2018 for retail brands to reach as many consumers as possible online and offline with the lowest customer acquisition costs. The medium that has been greatly under invested in is physical retail and we are seeing … Read More … Read More

7 Strategies to Grow B2B Wholesale Sales

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The B2B wholesale sales and distribution industry is facing a rapid shift in customer expectations. With the advance in technology to support an on-demand economy, B2B wholesale customers are expecting the level of service they get as individual B2C consumers. … Read More … Read More

Cookies are Crumbling for Digital Marketers

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Acquiring new customers for digitally native brands is about to get more difficult and expensive. According to a recent report byAd serving firm Flashtalking, which analyzed 20 advertisers Worldwide throughout Q4 2017, found that 64% of tracking cookies were either deleted … Read More … Read More

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