Business Strategy

Retail Channel vs DTC

Is Wholesale More Profitable Than DTC?

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You might not believe me when I say this, but selling wholesale is actually more profitable than selling direct to consumer (DTC). How can this be? All the biggest brands in the world are aggressively pursuing direct to consumer strategies … Read More … Read More

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Ship to Store

Ship to Store Improves Customer Experience

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Shopping online is convenient, offers selection, and is available all the time. However, one thing it does not offer is the best possible experience and service. Think about assembly, fitting, secure pickup, or post-purchase service required for the product. Shoppers … Read More

What No Click Searches Mean for Retail Brands

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Fully half of all searches on search engines today no longer result in a click on an organic search result let alone a paid advert. Google is in the midst of disrupting its advertising business and it is going to … Read More … Read More

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D2C Fail

There is No DTC Revolution. Path Forward is Wholesale

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The dirty secret in eCommerce, next to no one makes money online only… and the economics are getting worse with rising consumer acquisition and fulfillment costs. Most direct-to-consumer (DTC) brands do nothing new and are now becoming more reliant on … Read More

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The Halo Effect of Brick and Mortar Retail on Online Sales

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Many digitally native brands are scrambling to find a successful business model. Online conversion costs thanks to rising costs of customer acquisition (Facebook & Google as a tax for online only brands) plus rising fulfillment costs to compete with Amazon … Read More … Read More

4 Strategies to Strengthen Dealer Relationships

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As a company, you have many options for getting products to consumers. You can sell online, through brick-and-mortar shops or through big-box retailers. Another option used by many companies is a dealer network to do the selling for them. Many … Read More … Read More

Retail Merchant

Human Interaction Key to Digital Experience & Customer Loyalty

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The next battlefield for consumers is already starting to take shape and its being won and lost on consumer experience. How confident are you in delivering the best possible consumer experience? We hear it all the time, Artificial Intelligence or Robots … Read More … Read More

The Channel Marketing Opportunity

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Historically channel marketers have leveraged COOP advertising or Marketing Development Funds (MDF) to stimulate channel partner engagement in marketing to drive demand. However, in doing so this is difficult to execute and measure success. Not to mention the paperwork process … Read More … Read More

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Team Meeting in Boardroom

What Retail Brand CMOs Are Investing In

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The role of the CMO is changing quickly. Traditionally the CMO has been responsible for producing targeted marketing campaigns to position sales teams for success. But over the past decade, organizations have realized that providing great experiences drives business growth. … Read More … Read More

O2O Commerce: Conquering Online-to-Offline Retail

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By the end of 2018, worldwide ecommerce sales are expected to surpass $2.8 trillion. And yet, online sales only represent 11.9% of the global retail market. In July 2017, when Amazon acquired Whole Foods for a staggering $13.7 billion, the … Read More … Read More

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