Business Strategy

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What Retail Brand CMOs Are Investing In

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The role of the CMO is changing quickly. Traditionally the CMO has been responsible for producing targeted marketing campaigns to position sales teams for success. But over the past decade, organizations have realized that providing great experiences drives business growth. … Read More … Read More

O2O Commerce: Conquering Online-to-Offline Retail

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By the end of 2018, worldwide ecommerce sales are expected to surpass $2.8 trillion. And yet, online sales only represent 11.9% of the global retail market. In July 2017, when Amazon acquired Whole Foods for a staggering $13.7 billion, the … Read More … Read More

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How to Sell Oversized Items Online

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The retail industry has yet to solve the challenge of reliably shipping oversized products such as sofas, mattresses and treadmills. 21% of U.S. adults who have bought such a large item in the last year had it arrive damaged, and 15% … Read More … Read More

What New eCommerce Tax Laws Mean for Retail Brands

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After decades of fights on Capitol Hill and in states across the country, the U.S. Supreme Court in a narrow 5-4 decision on Thursday struck down two long-standing precedents in the e-commerce state sales tax debate, clearing the way for states to require … Read More … Read More

Omni-Channel a New Path Forward for Retail Brands

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The consumers path to purchase these days in anything but linear. Yet many branded manufacturers still have their sales and marketing departments set up to work the same way they always have, the where to buy button and forcing consumers … Read More … Read More

Top Reasons for Retail Brands to Combine Sales Channels

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Improved online collaboration, rather than competing, can cement National Brands place at physical retail, making it easier for consumers to discover/buy online & off. Otherwise Brands may find themselves as the “new middleman” as Amazon & their retailers aggressively pursue private … Read More … Read More

Time for Retail Brands to Put the Customer First

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Although the “death of brick-and-mortar” was frequently discussed throughout 2017, it’s clear now that the idea was more fiction than fact: During the holidays, brick-and-mortar stores actually posted year-over-year (YOY) sales gains. And lets not forget pure-play online companies opening brick … Read More … Read More

If it Ain’t Broke… Break it!

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In business, there are few phrases that should scare you more than “we’ve always done it this way.” To be fair, the people who make this comment, or its close cousin, “if it ain’t broke, don’t fix it,” are most … Read More … Read More

Private Labels Pose Big Risk to National Brands

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As more brands chose to sell direct to consumer, private labels have emerged as a critical piece of a retailers assortment, and those capitalizing on the trend have done well this year. The private-label market once was largely driven by demand … Read More … Read More

Customer Experience is New Retail Currency

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Offline retail is finally about to change. But the shift is more subtle than many people think and its not about to go all digital. After two decades of the internet and the mobile revolution, 91% of U.S. retail spending still … Read More … Read More

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