Channel Marketing

The Channel Marketing Opportunity

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Historically channel marketers have leveraged COOP advertising or Marketing Development Funds (MDF) to stimulate channel partner engagement in marketing to drive demand. However, in doing so this is difficult to execute and measure success. Not to mention the paperwork process … Read More … Read More

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Introducing ShipEarly B2B Commerce for Shopify

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Merchants looking to scale sales operations and seeking wholesale as a growth channel have a new ally to help them outperform. Introducing ShipEarly B2B Commerce for Shopify. The only solution available that has permission based access for dealers and sales … Read More … Read More

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What Retail Brand CMOs Are Investing In

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The role of the CMO is changing quickly. Traditionally the CMO has been responsible for producing targeted marketing campaigns to position sales teams for success. But over the past decade, organizations have realized that providing great experiences drives business growth. … Read More … Read More

O2O Commerce: Conquering Online-to-Offline Retail

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By the end of 2018, worldwide ecommerce sales are expected to surpass $2.8 trillion. And yet, online sales only represent 11.9% of the global retail market. In July 2017, when Amazon acquired Whole Foods for a staggering $13.7 billion, the … Read More … Read More

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What New eCommerce Tax Laws Mean for Retail Brands

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After decades of fights on Capitol Hill and in states across the country, the U.S. Supreme Court in a narrow 5-4 decision on Thursday struck down two long-standing precedents in the e-commerce state sales tax debate, clearing the way for states to require … Read More … Read More

Time for Retail Brands to Put the Customer First

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Although the “death of brick-and-mortar” was frequently discussed throughout 2017, it’s clear now that the idea was more fiction than fact: During the holidays, brick-and-mortar stores actually posted year-over-year (YOY) sales gains. And lets not forget pure-play online companies opening brick … Read More … Read More

Why Specialty Retail Over Mass Channel?

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We get in touch with a lot of brands, many of which still to this day are very much so focused on their mass channel because it is easy to do. But easy isn’t always defensible and can lead to … Read More … Read More

Customer Experience is New Retail Currency

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Offline retail is finally about to change. But the shift is more subtle than many people think and its not about to go all digital. After two decades of the internet and the mobile revolution, 91% of U.S. retail spending still … Read More … Read More

Independents to Lead Retail Renaissance

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The Big Box store experiment is failing and under heavy debt. Department stores are shuttering and everyone is claiming the retail apocalypse is coming… Not so fast! We are starting to see a retail revival and new models emerging coupled … Read More … Read More

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Brick & Mortar Dealers: Your Online Competitive Advantage

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Brick and mortar retail is an enormously valuable tool available to sales and marketing executives to help increase revenue, awareness, and brand loyalty. The channel is designed to create demand and stimulate an action to buy. If dealer relationships are … Read More … Read More

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