Channel Marketing

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What Retail Brand CMOs Are Investing In

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The role of the CMO is changing quickly. Traditionally the CMO has been responsible for producing targeted marketing campaigns to position sales teams for success. But over the past decade, organizations have realized that providing great experiences drives business growth. … Read More … Read More

O2O Commerce: Conquering Online-to-Offline Retail

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By the end of 2018, worldwide ecommerce sales are expected to surpass $2.8 trillion. And yet, online sales only represent 11.9% of the global retail market. In July 2017, when Amazon acquired Whole Foods for a staggering $13.7 billion, the … Read More … Read More

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What New eCommerce Tax Laws Mean for Retail Brands

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After decades of fights on Capitol Hill and in states across the country, the U.S. Supreme Court in a narrow 5-4 decision on Thursday struck down two long-standing precedents in the e-commerce state sales tax debate, clearing the way for states to require … Read More … Read More

Time for Retail Brands to Put the Customer First

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Although the “death of brick-and-mortar” was frequently discussed throughout 2017, it’s clear now that the idea was more fiction than fact: During the holidays, brick-and-mortar stores actually posted year-over-year (YOY) sales gains. And lets not forget pure-play online companies opening brick … Read More … Read More

Why Specialty Retail Over Mass Channel?

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We get in touch with a lot of brands, many of which still to this day are very much so focused on their mass channel because it is easy to do. But easy isn’t always defensible and can lead to … Read More … Read More

Customer Experience is New Retail Currency

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Offline retail is finally about to change. But the shift is more subtle than many people think and its not about to go all digital. After two decades of the internet and the mobile revolution, 91% of U.S. retail spending still … Read More … Read More

Independents to Lead Retail Renaissance

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The Big Box store experiment is failing and under heavy debt. Department stores are shuttering and everyone is claiming the retail apocalypse is coming… Not so fast! We are starting to see a retail revival and new models emerging coupled … Read More … Read More

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Brick & Mortar Dealers: Your Online Competitive Advantage

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Brick and mortar retail is an enormously valuable tool available to sales and marketing executives to help increase revenue, awareness, and brand loyalty. The channel is designed to create demand and stimulate an action to buy. If dealer relationships are … Read More … Read More

Brands Look to Physical Retail to Maximize Holiday Sales

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The biggest shopping season is here and these busy months can make or break your year. The retail store plays an important role during holiday shopping as 47% of shoppers look towards physical retail for inspiration to find the perfect … Read More … Read More

New Middleman: Direct to Consumer Only Brands

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Cutting out the middleman seems to be what a lot of direct to consumer brands are considering. Seeking hefty margins by cutting out the brick and mortar retail channel. Little do they know, these online only brands are about to … Read More … Read More

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