Channel Marketing

Rocky Mountain Store Locator Announcement

How Rocky Mountain Turned Its Dealer Locator Into a Sales Channel

Posted by on | Featured

For years, dealer locators have served a simple purpose: help consumers find the nearest retailer. But today’s buyers expect more. When someone lands on a bike brand’s website after researching models, comparing specifications, and deciding what they want, they’re often … Read More

Tags: ,
Troxus eBike outside

Troxus Mobility Expands Its Digital Ecosystem with True Omni-Channel Commerce and Dealer Enablement

Posted by on | Featured

As the e-mobility market accelerates, manufacturers are being challenged to do more than just build great products—they need to deliver connected, real-time commerce experiences across every channel. Troxus Mobility has taken a major step forward in meeting that challenge by … Read More

Tags:
Retail Channel vs DTC

Is Wholesale More Profitable Than DTC?

Posted by on | Featured

You might not believe me when I say this, but selling wholesale is actually more profitable than selling direct to consumer (DTC). How can this be? All the biggest brands in the world are aggressively pursuing direct to consumer strategies … Read More … Read More

Tags: ,
Ship to Store

Ship to Store Improves Customer Experience

Posted by on | Featured

Shopping online is convenient, offers selection, and is available all the time. However, one thing it does not offer is the best possible experience and service. Think about assembly, fitting, secure pickup, or post-purchase service required for the product. Shoppers … Read More

Contactless Delivery

Support Dealers with Contactless Sales During COVID-19

Posted by on | Featured

The coronavirus pandemic is sparking enormous changes in e-commerce over a very short period of time. The second half of March saw eCommerce sales have surged 25% over the first half of the month. BOPIS or Buy Online Pickup in … Read More

Tags: ,

The Halo Effect of Brick and Mortar Retail on Online Sales

Posted by on | Featured

Many digitally native brands are scrambling to find a successful business model. Online conversion costs thanks to rising costs of customer acquisition (Facebook & Google as a tax for online only brands) plus rising fulfillment costs to compete with Amazon … Read More … Read More

Customer Experience to Overtake Product & Price

Posted by on | Featured

The most exciting business opportunity of 2019 attracting the most investment… Customer Experience. Those who bring it will establish a competitive advantage by converting more consumers with less advertising spend as word of mouth becomes integral.This is especially true as … Read More … Read More

Tags: ,

How to Scale Wholesale When Selling Online

Posted by on | Featured

With 87% of shoppers beginning their product searches on digital channels, and many consumers obviously buying online many retail industry professionals called for the demise of physical retail. We welcomed the World of eCommerce as we could directly measure our … Read More … Read More

Tags:

4 Strategies to Strengthen Dealer Relationships

Posted by on | Featured

As a company, you have many options for getting products to consumers. You can sell online, through brick-and-mortar shops or through big-box retailers. Another option used by many companies is a dealer network to do the selling for them. Many … Read More … Read More

How to Choose the Right B2B Commerce Platform

Posted by on | Featured

B2B sales in the United States are approaching $1 trillion. That dwarfs the size of the B2C eCommerce market. B2B Commerce is still in its infancy as most organizations are still figuring out the basics of strategy and development but one thing … Read More … Read More

error

Enjoy this blog? Please spread the word :)