Author Archives: Shipearly

What No Click Searches Mean for Retail Brands

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Fully half of all searches on search engines today no longer result in a click on an organic search result let alone a paid advert. Google is in the midst of disrupting its advertising business and it is going to … Read More … Read More

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Contactless Delivery

Support Dealers with Contactless Sales During COVID-19

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The coronavirus pandemic is sparking enormous changes in e-commerce over a very short period of time. The second half of March saw eCommerce sales have surged 25% over the first half of the month. BOPIS or Buy Online Pickup in … Read More

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D2C Fail

There is No DTC Revolution. Path Forward is Wholesale

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The dirty secret in eCommerce, next to no one makes money online only… and the economics are getting worse with rising consumer acquisition and fulfillment costs. Most direct-to-consumer (DTC) brands do nothing new and are now becoming more reliant on … Read More

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The Halo Effect of Brick and Mortar Retail on Online Sales

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Many digitally native brands are scrambling to find a successful business model. Online conversion costs thanks to rising costs of customer acquisition (Facebook & Google as a tax for online only brands) plus rising fulfillment costs to compete with Amazon … Read More … Read More

Customer Experience to Overtake Product & Price

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The most exciting business opportunity of 2019 attracting the most investment… Customer Experience. Those who bring it will establish a competitive advantage by converting more consumers with less advertising spend as word of mouth becomes integral.This is especially true as … Read More … Read More

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How to Scale Wholesale When Selling Online

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With 87% of shoppers beginning their product searches on digital channels, and many consumers obviously buying online many retail industry professionals called for the demise of physical retail. We welcomed the World of eCommerce as we could directly measure our … Read More … Read More

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4 Strategies to Strengthen Dealer Relationships

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As a company, you have many options for getting products to consumers. You can sell online, through brick-and-mortar shops or through big-box retailers. Another option used by many companies is a dealer network to do the selling for them. Many … Read More … Read More

Retail Merchant

Human Interaction Key to Digital Experience & Customer Loyalty

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The next battlefield for consumers is already starting to take shape and its being won and lost on consumer experience. How confident are you in delivering the best possible consumer experience? We hear it all the time, Artificial Intelligence or Robots … Read More … Read More

How to Choose the Right B2B Commerce Platform

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B2B sales in the United States are approaching $1 trillion. That dwarfs the size of the B2C eCommerce market. B2B Commerce is still in its infancy as most organizations are still figuring out the basics of strategy and development but one thing … Read More … Read More

The Channel Marketing Opportunity

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Historically channel marketers have leveraged COOP advertising or Marketing Development Funds (MDF) to stimulate channel partner engagement in marketing to drive demand. However, in doing so this is difficult to execute and measure success. Not to mention the paperwork process … Read More … Read More

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