With 80% of B2B commerce expected to take place online by 2025, it’s time your business-to-business ecommerce got a digital upgrade your entire sales team will appreciate. If you already have a Shopify account you recognize the need to sell … Read More
Wholesale
Is Wholesale More Profitable Than DTC?
You might not believe me when I say this, but selling wholesale is actually more profitable than selling direct to consumer (DTC). How can this be? All the biggest brands in the world are aggressively pursuing direct to consumer strategies … Read More … Read More
6 DTC Trends for Retail Brands to Watch in 2021
Outgrowing Shopify B2B Apps?
Shopify is a great platform for selling direct to consumer. It’s simple, easy to use, and cookie cutter. The problem with this is that B2B selling is not cookie cutter, it requires in some cases specific rules and Shopify could … Read More
B2B Commerce Misconceptions
There are a plethora of misconceptions around B2B Commerce that hold brands back from implementing. From a misunderstanding of the complex technology to a naivety around automation best practices that save both time and money, let’s demystify these misconceptions to … Read More … Read More
Paper vs Online Wholesale Ordering
Still using paper or excel based online wholesale ordering forms? The old way of doing things may be tried and true, but eventually will catch up with you as competitors surpass with an improved dealer dedicated wholesale portal. According to … Read More
There is No DTC Revolution. Path Forward is Wholesale
The dirty secret in eCommerce, next to no one makes money online only… and the economics are getting worse with rising consumer acquisition and fulfillment costs. Most direct-to-consumer (DTC) brands do nothing new and are now becoming more reliant on … Read More
Customer Experience to Overtake Product & Price in 2020
The most exciting business opportunity of 2019 attracting the most investment… Customer Experience. Those who bring it will establish a competitive advantage by converting more consumers with less advertising spend as word of mouth becomes integral.This is especially true as … Read More … Read More