Channel Marketing

Not Selling Online is not an Option.

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When it comes to online sales many brands with an established retail network are hesitant. Especially if that in market retailer performs value added benefits such as assembly or post-purchase support/service. The retail channel represents the bulk of their revenues … Read More … Read More

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Physical Stores Increase Online Sales

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The demise of brick-and-mortar retail and that it would experience an inevitable and “absolute” death as eCommerce evolved further is becoming far from the truth. Unlike video that killed the radio star, eCommerce is not doing the same to physical … Read More … Read More

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Death to Pure-Play eCommerce? What Casper Should Do to Scale

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Two-year-old online mattress startup darling Casper is quietly planning to open physical stores. It appears that to become a significant player in any retail category physical brick and mortar retail stores are still required. To scale quickly however, you do … Read More … Read More

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Simplified Omni-Channel Gameplan

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An omni channel strategy has the potential to elevate manufacturer and channel partner sales while creating amazing customer experiences. However, this type of alignment isn’t always easy to achieve, especially when an incredible amount of energy and digital savviness is … Read More … Read More

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Getting Marketing Right

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It’s no longer about traditional vs digital. It’s ALL marketing. The challenge of a CMO is getting awfully difficult as there are so many marketing channels and programs that span across traditional and digital that connecting the dots to determine … Read More … Read More

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Same Day Delivery Sparking Logistics Boom

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With the continual effort to satisfy consumer expectations on same day or next day delivery, the way in which orders are to be fulfilled has to change. Such is the challenge of the modern supply chain: consumers increasingly expect to … Read More … Read More

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Retooling Retail: 3 Predictions for Brands

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Shoppers want it all, and they want it now. They want to shop seamlessly across devices, anywhere and anytime. They want online visibility into product inventory, store-based fulfillment of web orders and a range of delivery and pickup options. The … Read More … Read More

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Use eCommerce to Win at Retail

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Selling products into retail is not easy, and selling through that inventory is even harder. Channel sales is difficult and requires a team with a well executed and repeatable sales process to be successful. Many branded manufacturers struggle just to secure space … Read More … Read More

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Consumers Want Best of Online & Offline Shopping

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Understanding the entire customer journey when purchasing products, with constantly changing consumer behaviour, is difficult yet necessary. 74% of consumers shop in more than one sales channel before buying, but why do customer start in one channel and end up … Read More … Read More

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Future of Retail: Clicks and Bricks

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We’ve seen a war emerging in retail. Online vs traditional brick-and-mortar. Up until recently these two channels have been treated just as that, two distinctly different channels and have not played nicely together. The continued rise of eCommerce has revealed … Read More … Read More

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