Channel Marketing

Consumers Want Best of Online & Offline Shopping

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Understanding the entire customer journey when purchasing products, with constantly changing consumer behaviour, is difficult yet necessary. 74% of consumers shop in more than one sales channel before buying, but why do customer start in one channel and end up … Read More … Read More

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Future of Retail: Clicks and Bricks

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We’ve seen a war emerging in retail. Online vs traditional brick-and-mortar. Up until recently these two channels have been treated just as that, two distinctly different channels and have not played nicely together. The continued rise of eCommerce has revealed … Read More … Read More

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Stores are the New Black

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Brick and mortar is coming back in a big way, and it is a result of the merging of online and offline worlds. Here is further research that suggests the amount of money you spend on online advertising to attract … Read More

Why Not Just Sell Direct?

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After doing all the “hard work” of getting a customer on my site and getting them to press buy, why would anyone gift a high margin direct to consumer sale away to a retailer? This is the number one question … Read More … Read More

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Why a Dealer Locater Doesn’t Cut it

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You probably don’t even know it, but your existing web presence is frustrating your customers and potentially causing them to buy a competitors product. A long tradition of many brands that sell products through resellers is to include a dealer … Read More … Read More

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Amazon: Friend or Foe

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The timeless sandal brand Birkenstock is walking away from Amazon. The company sites withdrawing from the marketplace as the only option to combat the rise in counterfeits and unauthorized selling from Chinese merchants who have become increasingly present on the service.  62% … Read More … Read More

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Top Tools for Organization and Business Growth

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As a business, you’re constantly looking for tools to help give you that edge above the competition. Whether that be a tool to manage your workflow, reach more customers—or even something as basic as accounting —finding the best ones can be … Read More … Read More

Retail Convergence for Luxury Brands

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Online shopping is quickly becoming a large sales channel for many companies, but for a large portion of luxury brands out there, it’s still a strictly brick-and-mortar world. According to Bain Consulting, roughly 40 percent of luxury brands don’t sell … Read More … Read More

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