Channel Marketing

Consumer Experience the New Black

Carrying name brand products used to be the way for dealers to draw customers into their stores. Not anymore. It is becoming less about the brand and more about the consumer experience offered. As consumers are spending more on experiences … Read MoreRead More

Brands Need Physical Retail for Survival

An email from the CEO of a premier US performance apparel brand, Ibex, should rock any retail brand. The company is closing. Outdoor adventurers know the technical benefits of breathable Ibex merino wool. It doesn’t become smelly like synthetics, their pieces … Read MoreRead More

Fight for Consumers: Amazon vs Brands and Retailers

The moment we were all waiting for finally arrived. The inevitable entry of Amazon to full-scale brick and mortar retailing with the acquisition of Whole Foods for $13.7 Billion. In boardrooms across the World, companies regardless of industry are now … Read MoreRead More

How to Avoid Channel Conflict with Dealers When Selling Online

Channel conflict occurs when companies try to reach end consumers through multiple channels and they all compete with one another. This newly evolved relationship between wholesales/manufacturer and their retailer customer has been augmented by digital research and online purchasing. With … Read MoreRead More

Pure-Play Retail is Dying

The retail industry is becoming very cut throat with razor thin margins. It seems we cannot go one week without an announcement that a retailer is either shuttering locations, declaring bankruptcy, or closing all together. But a new trend is … Read MoreRead More

Click and Collect

Physical Stores to Fuel Online Sales Growth

Is eCommerce driving brick and mortar out of business or are physical stores fuelling the next wave of online sales growth? At first glance, the answer seems clear. As eCommerce has seen steady growth stores have always been playing catch … Read MoreRead More

How to Wholesale to High Volume Merchants

Congratulations on taking the next step towards becoming a sustainable business. Wholesale is the number one way for your company to reach more consumers and sell volume to make your retail brand viable. With rising direct to consumer acquisition costs … Read MoreRead More

Mind the Gap

Changing Role of Marketers Requires More Data

Remember the days when it used to be impossible to correlate a marketing activity to a lift in revenue? Those days are gone as marketers are increasingly being held accountable for growth strategies and top-line revenue generation according to recent … Read MoreRead More

Supercharge B2B Sales with Omnichannel

In today’s connected and hectic World consumers want to simplify their lives. Many retailers have not adopted the technology required to cater to consumers making it more difficult to buy on their terms. This is creating immense pressure on manufacturers … Read MoreRead More

5 Reasons Why Authorized Online Retailers Site are Bad for Business

We visit a lot of manufacturer websites and surprised to see how many companies continue to direct a consumer off of their website to buy at an authorized eTailer. The primary reason many brands do this is to provide the … Read MoreRead More

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