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Nike and Under Armour Brands Fading in Direct to Consumer Fail

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Last week Nike delivered disappointing results to its investors and this week Under Amour did the same, reporting a 5% decline in revenues in Q3 2017, its first quarterly decline since going public in 2005. Under Armour’s sad showing led CNBC’s Jim Cramer … Read More … Read More

Brands Look to Physical Retail to Maximize Holiday Sales

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The biggest shopping season is here and these busy months can make or break your year. The retail store plays an important role during holiday shopping as 47% of shoppers look towards physical retail for inspiration to find the perfect … Read More … Read More

New Middleman: Direct to Consumer Only Brands

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Cutting out the middleman seems to be what a lot of direct to consumer brands are considering. Seeking hefty margins by cutting out the brick and mortar retail channel. Little do they know, these online only brands are about to … Read More … Read More

Prevent Package Theft with Retail as a Service

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Your consumer has been looking forward to getting your online package for a few days. Giddy with excitement, it’s supposed to come today. Finally! But wait…they go outside to the front door to look for it — it’s nowhere to … Read More … Read More

How to Boost Online Conversions by 25%

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If you focus on the competition, you are constantly going to be playing catch up. While you and your competitors are fighting over fractions of market share doing business the same way, someone else is going to come in and … Read More … Read More

Last Mile Service Key to Online Sales Growth

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What scares most people about buying products online? Aside from being able to touch and feel the products its ‘how do I assemble, install, or move this’? For a lot of product categories such as appliances, automotive accessories, bicycles, mattresses, … Read More … Read More

5 Reasons Why Every Company Needs a Cross-Channel Sales Platform

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Cross-channel marketing is the act of using multiple channels to reach customers, also known as multi-channel marketing. So when we introduce cross-channel sales it is the next evolution to capitalize on your marketing efforts and give consumers the ability to … Read More … Read More

The Shopping Habits of Millennials

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Millennials, the demographic every marketer is aiming to reach this holiday. The same methods that worked for previous generations isn’t going to work as their buyer behavior is much different we are told. They don’t shop in stores, they do … Read More … Read More

Mobile Phone in Shop

Why Brands & Retailers Need to Embrace Showrooming

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One of the more intriguing ideas beginning to trend in retail is the showroom. Like automotive, mattress and furniture showrooms, the concept stores offer shoppers the ability to test, try and touch the merchandise, then opt for home delivery instead … Read More … Read More

Stores Lower Customer Acquisition Costs

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Everyone is investing in digital, inherently driving online customer acquisition costs (CAC) sky high. With higher CAC and free shipping (both ways) the new expected norm from consumers eCommerce margins are starting to erode. How can your brand get discovered … Read More … Read More