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Cookies are Crumbling for Digital Marketers

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Acquiring new customers for digitally native brands is about to get more difficult and expensive. According to a recent report byAd serving firm Flashtalking, which analyzed 20 advertisers Worldwide throughout Q4 2017, found that 64% of tracking cookies were either deleted … Read More … Read More

Top Reasons for Retail Brands to Combine Sales Channels

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Improved online collaboration, rather than competing, can cement National Brands place at physical retail, making it easier for consumers to discover/buy online & off. Otherwise Brands may find themselves as the “new middleman” as Amazon & their retailers aggressively pursue private … Read More … Read More

Rethinking Retail Stores

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After decades of store openings to obtain incremental sales to satisfy consumers. We have reached over saturation of retail and in 2017 the greatly exaggerated ‘retail apocalypse’ was claimed. The thought was as stores close online sales will pick up … Read More … Read More

D2C Approach Makes Retail Brands their Own Worst Enemy

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We’ve all fallen into the trap of misunderstanding the consumer purchasing journey. We’ve been blinded with the news of online sales growth and mass channel store closures known as the Retail Apocalypse. The death of the brick and mortar store … Read More … Read More

Time for Retail Brands to Put the Customer First

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Although the “death of brick-and-mortar” was frequently discussed throughout 2017, it’s clear now that the idea was more fiction than fact: During the holidays, brick-and-mortar stores actually posted year-over-year (YOY) sales gains. And lets not forget pure-play online companies opening brick … Read More … Read More

If it Ain’t Broke… Break it!

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In business, there are few phrases that should scare you more than “we’ve always done it this way.” To be fair, the people who make this comment, or its close cousin, “if it ain’t broke, don’t fix it,” are most … Read More … Read More

Why Specialty Retail Over Mass Channel?

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We get in touch with a lot of brands, many of which still to this day are very much so focused on their mass channel because it is easy to do. But easy isn’t always defensible and can lead to … Read More … Read More

Private Labels Pose Big Risk to National Brands

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As more brands chose to sell direct to consumer, private labels have emerged as a critical piece of a retailers assortment, and those capitalizing on the trend have done well this year. The private-label market once was largely driven by demand … Read More … Read More

2018 Channel Marketing Trends Infographic

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Interested to learn how you can do better in 2018? Contact us for a demo.

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Top Trends for Retail Brands in 2018

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It’s that time of year where all the plans have been laid out for 2017 and we turn our focus towards 2018. Here is our prediction of where the market is going and top trends to watch in 2018: … Read More