eCommerce

Use eCommerce to Win at Retail

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Selling products into retail is not easy, and selling through that inventory is even harder. Channel sales is difficult and requires a team with a well executed and repeatable sales process to be successful. Many branded manufacturers struggle just to secure space … Read More … Read More

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Consumers Want Best of Online & Offline Shopping

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Understanding the entire customer journey when purchasing products, with constantly changing consumer behaviour, is difficult yet necessary. 74% of consumers shop in more than one sales channel before buying, but why do customer start in one channel and end up … Read More … Read More

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How Omnichannel Can Lower Abandon Carts

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You work hard to get your prospective customer to add products to cart – so why don’t they buy? According to recent research by VWO the #1 reason is suddenly encountering unexpected shipping costs. Sure, shipping is expensive, but you … Read More … Read More

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Tools You Can Use to Grow Your Business

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Quite often we work with brands that are new to digital marketing and the plethora of tools available so we went to the effort of shortlisting some of our favorites that have a big impact with a low cost. … Read More

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Future of Retail: Clicks and Bricks

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We’ve seen a war emerging in retail. Online vs traditional brick-and-mortar. Up until recently these two channels have been treated just as that, two distinctly different channels and have not played nicely together. The continued rise of eCommerce has revealed … Read More … Read More

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Stores are the New Black

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Brick and mortar is coming back in a big way, and it is a result of the merging of online and offline worlds. Here is further research that suggests the amount of money you spend on online advertising to attract … Read More

Why Not Just Sell Direct?

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After doing all the “hard work” of getting a customer on my site and getting them to press buy, why would anyone gift a high margin direct to consumer sale away to a retailer? This is the number one question … Read More … Read More

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Why a Dealer Locater Doesn’t Cut it

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You probably don’t even know it, but your existing web presence is frustrating your customers and potentially causing them to buy a competitors product. A long tradition of many brands that sell products through resellers is to include a dealer … Read More … Read More

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Bold Retail Predictions

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The rampant pace of technology change at retail is astonishing. The primary reason we are seeing so much innovation is because quite frankly retail has to evolve to stay relevant. So while we are all busy implementing today’s challenges such … Read More … Read More

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Amazon: Friend or Foe

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The timeless sandal brand Birkenstock is walking away from Amazon. The company sites withdrawing from the marketplace as the only option to combat the rise in counterfeits and unauthorized selling from Chinese merchants who have become increasingly present on the service.  62% … Read More … Read More

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