With 80% of B2B commerce expected to take place online by 2025, it’s time your business-to-business ecommerce got a digital upgrade your entire sales team will appreciate. If you already have a Shopify account you recognize the need to sell … Read More
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Is Wholesale More Profitable Than DTC?
You might not believe me when I say this, but selling wholesale is actually more profitable than selling direct to consumer (DTC). How can this be? All the biggest brands in the world are aggressively pursuing direct to consumer strategies … Read More … Read More
6 DTC Trends for Retail Brands to Watch in 2021
Outgrowing Shopify B2B Apps?
Shopify is a great platform for selling direct to consumer. It’s simple, easy to use, and cookie cutter. The problem with this is that B2B selling is not cookie cutter, it requires in some cases specific rules and Shopify could … Read More
B2B Commerce Misconceptions
There are a plethora of misconceptions around B2B Commerce that hold brands back from implementing. From a misunderstanding of the complex technology to a naivety around automation best practices that save both time and money, let’s demystify these misconceptions to … Read More … Read More
Ship to Store Improves Customer Experience
Shopping online is convenient, offers selection, and is available all the time. However, one thing it does not offer is the best possible experience and service. Think about assembly, fitting, secure pickup, or post-purchase service required for the product. Shoppers … Read More
Paper vs Online Wholesale Ordering
Still using paper or excel based online wholesale ordering forms? The old way of doing things may be tried and true, but eventually will catch up with you as competitors surpass with an improved dealer dedicated wholesale portal. According to … Read More
What No Click Searches Mean for Retail Brands
Fully half of all searches on search engines today no longer result in a click on an organic search result let alone a paid advert. Google is in the midst of disrupting its advertising business and it is going to … Read More … Read More
Support Dealers with Contactless Sales During COVID-19
The coronavirus pandemic is sparking enormous changes in e-commerce over a very short period of time. The second half of March saw eCommerce sales have surged 25% over the first half of the month. BOPIS or Buy Online Pickup in … Read More
There is No DTC Revolution. Path Forward is Wholesale
The dirty secret in eCommerce, next to no one makes money online only… and the economics are getting worse with rising consumer acquisition and fulfillment costs. Most direct-to-consumer (DTC) brands do nothing new and are now becoming more reliant on … Read More