Author Archives: Shipearly

What Makes Customers Loyal to Brands?

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Customers, we all need them, and it probably comes as no surprise the best way to keep them is in providing a consistently good experience. When selling direct to consumer, how does that experience differ from one brand to the … Read More … Read More

Independents to Lead Retail Renaissance

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The Big Box store experiment is failing and under heavy debt. Department stores are shuttering and everyone is claiming the retail apocalypse is coming… Not so fast! We are starting to see a retail revival and new models emerging coupled … Read More … Read More

Click and Collect

Brick & Mortar Dealers: Your Online Competitive Advantage

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Brick and mortar retail is an enormously valuable tool available to sales and marketing executives to help increase revenue, awareness, and brand loyalty. The channel is designed to create demand and stimulate an action to buy. If dealer relationships are … Read More … Read More

Nike and Under Armour Brands Fading in Direct to Consumer Fail

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Last week Nike delivered disappointing results to its investors and this week Under Amour did the same, reporting a 5% decline in revenues in Q3 2017, its first quarterly decline since going public in 2005. Under Armour’s sad showing led CNBC’s Jim Cramer … Read More … Read More

Brands Look to Physical Retail to Maximize Holiday Sales

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The biggest shopping season is here and these busy months can make or break your year. The retail store plays an important role during holiday shopping as 47% of shoppers look towards physical retail for inspiration to find the perfect … Read More … Read More

New Middleman: Direct to Consumer Only Brands

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Cutting out the middleman seems to be what a lot of direct to consumer brands are considering. Seeking hefty margins by cutting out the brick and mortar retail channel. Little do they know, these online only brands are about to … Read More … Read More

Prevent Package Theft with Retail as a Service

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Your consumer has been looking forward to getting your online package for a few days. Giddy with excitement, it’s supposed to come today. Finally! But wait…they go outside to the front door to look for it — it’s nowhere to … Read More … Read More

How to Boost Online Conversions by 25%

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If you focus on the competition, you are constantly going to be playing catch up. While you and your competitors are fighting over fractions of market share doing business the same way, someone else is going to come in and … Read More … Read More

Last Mile Service Key to Online Sales Growth

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What scares most people about buying products online? Aside from being able to touch and feel the products its ‘how do I assemble, install, or move this’? For a lot of product categories such as appliances, automotive accessories, bicycles, mattresses, … Read More … Read More

5 Reasons Why Every Company Needs a Cross-Channel Sales Platform

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Cross-channel marketing is the act of using multiple channels to reach customers, also known as multi-channel marketing. So when we introduce cross-channel sales it is the next evolution to capitalize on your marketing efforts and give consumers the ability to … Read More … Read More

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