We’ve seen a war emerging in retail. Online vs traditional brick-and-mortar. Up until recently these two channels have been treated just as that, two distinctly different channels and have not played nicely together. The continued rise of eCommerce has revealed … Read More … Read More
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Stores are the New Black
Brick and mortar is coming back in a big way, and it is a result of the merging of online and offline worlds. Here is further research that suggests the amount of money you spend on online advertising to attract … Read More
Amazon: Friend or Foe
The timeless sandal brand Birkenstock is walking away from Amazon. The company sites withdrawing from the marketplace as the only option to combat the rise in counterfeits and unauthorized selling from Chinese merchants who have become increasingly present on the service. 62% … Read More … Read More
Effective Product Promo Videos
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Art is the only serious thing in the world. And the artist is the only person who is never serious.