Author Archives: Shipearly

Rethinking Retail Stores

After decades of store openings to obtain incremental sales to satisfy consumers. We have reached over saturation of retail and in 2017 the greatly exaggerated ‘retail apocalypse’ was claimed. The thought was as stores close online sales will pick up … Read MoreRead More

D2C Approach Makes Retail Brands their Own Worst Enemy

We’ve all fallen into the trap of misunderstanding the consumer purchasing journey. We’ve been blinded with the news of online sales growth and mass channel store closures known as the Retail Apocalypse. The death of the brick and mortar store … Read MoreRead More

Time for Retail Brands to Put the Customer First

Although the “death of brick-and-mortar” was frequently discussed throughout 2017, it’s clear now that the idea was more fiction than fact: During the holidays, brick-and-mortar stores actually posted year-over-year (YOY) sales gains. And lets not forget pure-play online companies opening brick … Read MoreRead More

If it Ain’t Broke… Break it!

In business, there are few phrases that should scare you more than “we’ve always done it this way.” To be fair, the people who make this comment, or its close cousin, “if it ain’t broke, don’t fix it,” are most … Read MoreRead More

Why Specialty Retail Over Mass Channel?

We get in touch with a lot of brands, many of which still to this day are very much so focused on their mass channel because it is easy to do. But easy isn’t always defensible and can lead to … Read MoreRead More

Private Labels Pose Big Risk to National Brands

As more brands chose to sell direct to consumer, private labels have emerged as a critical piece of a retailers assortment, and those capitalizing on the trend have done well this year. The private-label market once was largely driven by demand … Read MoreRead More

2018 Channel Marketing Trends Infographic

Interested to learn how you can do better in 2018? Contact us for a demo.

Tablet in Shoe Store

Top Trends for Retail Brands in 2018

It’s that time of year where all the plans have been laid out for 2017 and we turn our focus towards 2018. Here is our prediction of where the market is going and top trends to watch in 2018: … Read More

Customer Experience is New Retail Currency

Offline retail is finally about to change. But the shift is more subtle than many people think and its not about to go all digital. After two decades of the internet and the mobile revolution, 91% of U.S. retail spending still … Read MoreRead More

What Makes Customers Loyal to Brands?

Customers, we all need them, and it probably comes as no surprise the best way to keep them is in providing a consistently good experience. When selling direct to consumer, how does that experience differ from one brand to the … Read MoreRead More

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