eCommerce

Consumers Want Best of Online & Offline Shopping

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Understanding the entire customer journey when purchasing products, with constantly changing consumer behaviour, is difficult yet necessary. 74% of consumers shop in more than one sales channel before buying, but why do customer start in one channel and end up … Read More … Read More

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Future of Retail: Clicks and Bricks

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We’ve seen a war emerging in retail. Online vs traditional brick-and-mortar. Up until recently these two channels have been treated just as that, two distinctly different channels and have not played nicely together. The continued rise of eCommerce has revealed … Read More … Read More

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Why Not Just Sell Direct?

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After doing all the “hard work” of getting a customer on my site and getting them to press buy, why would anyone gift a high margin direct to consumer sale away to a retailer? This is the number one question … Read More … Read More

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Amazon: Friend or Foe

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The timeless sandal brand Birkenstock is walking away from Amazon. The company sites withdrawing from the marketplace as the only option to combat the rise in counterfeits and unauthorized selling from Chinese merchants who have become increasingly present on the service.  62% … Read More … Read More

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Customers who Research Online, Prefer to Buy There

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Did you know that 82% of customers prefer to perform research on a product they are considering buying online vs traditional means and furthermore 55% after performing the research online want to buy there too? What this means is that … Read More … Read More

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Flatter Distribution with Ship from Store

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The war for customers is on and traditional retailers are joining the fight. In a bid to get products to customers at break neck speed, brick and mortar retailers are offering a ship from store option. To do this they … Read More … Read More

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