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We’ve all fallen into the trap of misunderstanding the consumer purchasing journey. We’ve been blinded with the news of online sales growth and mass channel store closures known as the Retail Apocalypse. The death of the brick and mortar store … Read More … Read More

Interested to learn how you can do better in 2018? Contact us for a demo.

It’s that time of year where all the plans have been laid out for 2017 and we turn our focus towards 2018. Here is our prediction of where the market is going and top trends to watch in 2018: … Read More

Last week Nike delivered disappointing results to its investors and this week Under Amour did the same, reporting a 5% decline in revenues in Q3 2017, its first quarterly decline since going public in 2005. Under Armour’s sad showing led CNBC’s Jim Cramer … Read More … Read More

Millennials, the demographic every marketer is aiming to reach this holiday. The same methods that worked for previous generations isn’t going to work as their buyer behavior is much different we are told. They don’t shop in stores, they do … Read More … Read More

Everyone is investing in digital, inherently driving online customer acquisition costs (CAC) sky high. With higher CAC and free shipping (both ways) the new expected norm from consumers eCommerce margins are starting to erode. How can your brand get discovered … Read More … Read More