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Why Specialty Retail Over Mass Channel?

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We get in touch with a lot of brands, many of which still to this day are very much so focused on their mass channel because it is easy to do. But easy isn’t always defensible and can lead to … Read More … Read More

2018 Channel Marketing Trends Infographic

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Interested to learn how you can do better in 2018? Contact us for a demo.

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Top Trends for Retail Brands in 2018

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It’s that time of year where all the plans have been laid out for 2017 and we turn our focus towards 2018. Here is our prediction of where the market is going and top trends to watch in 2018: … Read More

Nike and Under Armour Brands Fading in Direct to Consumer Fail

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Last week Nike delivered disappointing results to its investors and this week Under Amour did the same, reporting a 5% decline in revenues in Q3 2017, its first quarterly decline since going public in 2005. Under Armour’s sad showing led CNBC’s Jim Cramer … Read More … Read More

The Shopping Habits of Millennials

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Millennials, the demographic every marketer is aiming to reach this holiday. The same methods that worked for previous generations isn’t going to work as their buyer behavior is much different we are told. They don’t shop in stores, they do … Read More … Read More

Stores Lower Customer Acquisition Costs

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Everyone is investing in digital, inherently driving online customer acquisition costs (CAC) sky high. With higher CAC and free shipping (both ways) the new expected norm from consumers eCommerce margins are starting to erode. How can your brand get discovered … Read More … Read More

Retail Pendulum Moving Back Towards Brick & Mortar

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Can you feel it? The retail pendulum is moving and physical retail is far from dead. It is facing a moment in history where new innovations, companies, and models are born. The retail shift is picking up pace and direct to … Read More … Read More

New Way to Sell Boosts Conversions, Revenue, and Dealer Loyalty

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It’s no secret a humming sales channel does a lot for your brand. From suggesting your products to building meaningful relationships with repeat buyers. Your physical retail sales channel inevitably has the power to dictate how well your company does as 90% … Read More … Read More

Using eCommerce to Construct Dealer Loyalty

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Loyalty… Does it still exist in retail? Maybe not with consumers but it certainly does still hold true for dealers. Loyalty often means different things to different people but in the context of a brand and retailer relationship it comes … Read More … Read More

Want to do Better? 4 Tips to a Successful Channel Marketing Strategy

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Doing business the same way and generating limited returns? If you could change the way business is done and deliver 2-3X in sales, what would hold you back? Fear from changing the way business is done and moving towards the … Read More … Read More

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