Want to do Better? 4 Tips to a Successful Channel Marketing Strategy

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Doing business the same way and generating limited returns? If you could change the way business is done and deliver 2-3X in sales, what would hold you back? Fear from changing the way business is done and moving towards the … Read More … Read More

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Online vs Physical Retail. Something has to Give.

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How to perform sales attribution for online sales from a manufacturers website has been a hotly contested area of channel conflict for some time. What we’ve learned is most manufacturers prefer to silo their online and wholesale channels either from a … Read More … Read More

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Consumer Experience the New Black

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Carrying name brand products used to be the way for dealers to draw customers into their stores. Not anymore. It is becoming less about the brand and more about the consumer experience offered. As consumers are spending more on experiences … Read More … Read More

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Brands Need Physical Retail for Survival

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An email from the CEO of a premier US performance apparel brand, Ibex, should rock any retail brand. The company is closing. Outdoor adventurers know the technical benefits of breathable Ibex merino wool. It doesn’t become smelly like synthetics, their pieces … Read More … Read More

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Fight for Consumers: Amazon vs Brands and Retailers

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The moment we were all waiting for finally arrived. The inevitable entry of Amazon to full-scale brick and mortar retailing with the acquisition of Whole Foods for $13.7 Billion. In boardrooms across the World, companies regardless of industry are now … Read More … Read More

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How to Avoid Channel Conflict with Dealers When Selling Online

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Channel conflict occurs when companies try to reach end consumers through multiple channels and they all compete with one another. This newly evolved relationship between wholesales/manufacturer and their retailer customer has been augmented by digital research and online purchasing. With … Read More … Read More

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Strategies for Evolving Bicycle Retailer

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Being a bike buyer is no easy task. The industry has had more change in the last year with respect to the way bikes are being bought and sold than the past 100 years. Here is a re-cap of some … Read More … Read More

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Furniture Showroom

Amazon Survival Guide for Furniture Industry

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Many industries such as bicycles, mattresses, and even furniture thought their industries were once untouchable from eCommerce sales and the thought was it would continue on that way until retirement. But consumers and their behaviour has changed shifting more time … Read More … Read More

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Pure-Play Retail is Dying

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The retail industry is becoming very cut throat with razor thin margins. It seems we cannot go one week without an announcement that a retailer is either shuttering locations, declaring bankruptcy, or closing all together. But a new trend is … Read More … Read More

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Click and Collect

Physical Stores to Fuel Online Sales Growth

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Is eCommerce driving brick and mortar out of business or are physical stores fuelling the next wave of online sales growth? At first glance, the answer seems clear. As eCommerce has seen steady growth stores have always been playing catch … Read More … Read More

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