omnichannel

Customer Experience to Overtake Product & Price in 2020

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The most exciting business opportunity of 2019 attracting the most investment… Customer Experience. Those who bring it will establish a competitive advantage by converting more consumers with less advertising spend as word of mouth becomes integral.This is especially true as … Read More … Read More

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Pure-Play Retail is Dying

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The retail industry is becoming very cut throat with razor thin margins. It seems we cannot go one week without an announcement that a retailer is either shuttering locations, declaring bankruptcy, or closing all together. But a new trend is … Read More … Read More

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Mind the Gap

Changing Role of Marketers Requires More Data

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Remember the days when it used to be impossible to correlate a marketing activity to a lift in revenue? Those days are gone as marketers are increasingly being held accountable for growth strategies and top-line revenue generation according to recent … Read More … Read More

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Sears Discounts Online Orders Picked Up in Store

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Sears is offering a gift for last-minute online shoppers who pick up their online holiday orders in a store. A 20% discount off select merchandise bought online and picked up in store.  … Read More

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Supercharge B2B Sales with Omnichannel

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In today’s connected and hectic World consumers want to simplify their lives. Many retailers have not adopted the technology required to cater to consumers making it more difficult to buy on their terms. This is creating immense pressure on manufacturers … Read More … Read More

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Not Selling Online is not an Option.

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When it comes to online sales many brands with an established retail network are hesitant. Especially if that in market retailer performs value added benefits such as assembly or post-purchase support/service. The retail channel represents the bulk of their revenues … Read More … Read More

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Physical Stores Increase Online Sales

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The demise of brick-and-mortar retail and that it would experience an inevitable and “absolute” death as eCommerce evolved further is becoming far from the truth. Unlike video that killed the radio star, eCommerce is not doing the same to physical … Read More … Read More

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Death to Pure-Play eCommerce? What Casper Should Do to Scale

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Two-year-old online mattress startup darling Casper is quietly planning to open physical stores. It appears that to become a significant player in any retail category physical brick and mortar retail stores are still required. To scale quickly however, you do … Read More … Read More

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Simplified Omni-Channel Gameplan

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An omni channel strategy has the potential to elevate manufacturer and channel partner sales while creating amazing customer experiences. However, this type of alignment isn’t always easy to achieve, especially when an incredible amount of energy and digital savviness is … Read More … Read More

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Same Day Delivery Sparking Logistics Boom

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With the continual effort to satisfy consumer expectations on same day or next day delivery, the way in which orders are to be fulfilled has to change. Such is the challenge of the modern supply chain: consumers increasingly expect to … Read More … Read More

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