With the continual effort to satisfy consumer expectations on same day or next day delivery, the way in which orders are to be fulfilled has to change. Such is the challenge of the modern supply chain: consumers increasingly expect to … Read More … Read More
channel marketing
Retooling Retail: 3 Predictions for Brands
Consumers Want Best of Online & Offline Shopping
Understanding the entire customer journey when purchasing products, with constantly changing consumer behaviour, is difficult yet necessary. 74% of consumers shop in more than one sales channel before buying, but why do customer start in one channel and end up … Read More … Read More
Tags: channel marketing, eCommerce, omnichannel
Why a Dealer Locater Doesn’t Cut it
You probably don’t even know it, but your existing web presence is frustrating your customers and potentially causing them to buy a competitors product. A long tradition of many brands that sell products through resellers is to include a dealer … Read More … Read More
Tags: channel marketing, dealers