channel marketing

D2C Trends

6 DTC Trends for Retail Brands to Watch in 2021

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While the broader industry outlook remains uncertain, one thing is clear: Digitally native and traditional brands will need to continue adapting to evolve in the year ahead. 2020 upended nearly every aspect of the retail industry from channels, to distribution, … Read More … Read More

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Outgrowing Shopify B2B Apps?

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Shopify is a great platform for selling direct to consumer. It’s simple, easy to use, and cookie cutter. The problem with this is that B2B selling is not cookie cutter, it requires in some cases specific rules and Shopify could … Read More

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Contactless Delivery

Support Dealers with Contactless Sales During COVID-19

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The coronavirus pandemic is sparking enormous changes in e-commerce over a very short period of time. The second half of March saw eCommerce sales have surged 25% over the first half of the month. BOPIS or Buy Online Pickup in … Read More

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The Channel Marketing Opportunity

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Historically channel marketers have leveraged COOP advertising or Marketing Development Funds (MDF) to stimulate channel partner engagement in marketing to drive demand. However, in doing so this is difficult to execute and measure success. Not to mention the paperwork process … Read More … Read More

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Retail 3.0: The Retail Renaissance

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We keep hearing about the retail apocalypse and how retail is dead with no solutions being provided how to overhaul it. At ShipEarly, we like solving these problems. Without a doubt retail is evolving, here are the changes taking shape … Read More … Read More

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Want to do Better? 4 Tips to a Successful Channel Marketing Strategy

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Doing business the same way and generating limited returns? If you could change the way business is done and deliver 2-3X in sales, what would hold you back? Fear from changing the way business is done and moving towards the … Read More … Read More

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Mind the Gap

Changing Role of Marketers Requires More Data

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Remember the days when it used to be impossible to correlate a marketing activity to a lift in revenue? Those days are gone as marketers are increasingly being held accountable for growth strategies and top-line revenue generation according to recent … Read More … Read More

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Supercharge B2B Sales with Omnichannel

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In today’s connected and hectic World consumers want to simplify their lives. Many retailers have not adopted the technology required to cater to consumers making it more difficult to buy on their terms. This is creating immense pressure on manufacturers … Read More … Read More

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Simplified Omni-Channel Gameplan

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An omni channel strategy has the potential to elevate manufacturer and channel partner sales while creating amazing customer experiences. However, this type of alignment isn’t always easy to achieve, especially when an incredible amount of energy and digital savviness is … Read More … Read More

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Getting Marketing Right

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It’s no longer about traditional vs digital. It’s ALL marketing. The challenge of a CMO is getting awfully difficult as there are so many marketing channels and programs that span across traditional and digital that connecting the dots to determine … Read More … Read More

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