Business Strategy

D2C Trends

6 DTC Trends for Retail Brands to Watch in 2021

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While the broader industry outlook remains uncertain, one thing is clear: Digitally native and traditional brands will need to continue adapting to evolve in the year ahead. 2020 upended nearly every aspect of the retail industry from channels, to distribution, … Read More … Read More

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Consumer Experience the New Black

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Carrying name brand products used to be the way for dealers to draw customers into their stores. Not anymore. It is becoming less about the brand and more about the consumer experience offered. As consumers are spending more on experiences … Read More … Read More

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Strategies for Evolving Bicycle Retailer

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Being a bike buyer is no easy task. The industry has had more change in the last year with respect to the way bikes are being bought and sold than the past 100 years. Here is a re-cap of some … Read More … Read More

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5 Reasons Why Authorized Online Retailers Site are Bad for Business

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We visit a lot of manufacturer websites and surprised to see how many companies continue to direct a consumer off of their website to buy at an authorized eTailer. The primary reason many brands do this is to provide the … Read More … Read More

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