Omni-Channel Commerce Blog

If it Ain’t Broke… Break it!

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In business, there are few phrases that should scare you more than “we’ve always done it this way.” To be fair, the people who make this comment, or its close cousin, “if it ain’t broke, don’t fix it,” are most … Read More … Read More

Why Specialty Retail Over Mass Channel?

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We get in touch with a lot of brands, many of which still to this day are very much so focused on their mass channel because it is easy to do. But easy isn’t always defensible and can lead to … Read More … Read More

Private Labels Pose Big Risk to National Brands

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As more brands chose to sell direct to consumer, private labels have emerged as a critical piece of a retailers assortment, and those capitalizing on the trend have done well this year. The private-label market once was largely driven by demand … Read More … Read More

2018 Channel Marketing Trends Infographic

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Interested to learn how you can do better in 2018? Contact us for a demo.

Top Trends for Retail Brands in 2018

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It’s that time of year where all the plans have been laid out for 2017 and we turn our focus towards 2018. Here is our prediction of where the market is going and top trends to watch in 2018: … Read More

Customer Experience is New Retail Currency

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Offline retail is finally about to change. But the shift is more subtle than many people think and its not about to go all digital. After two decades of the internet and the mobile revolution, 91% of U.S. retail spending still … Read More … Read More

What Makes Customers Loyal to Brands?

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Customers, we all need them, and it probably comes as no surprise the best way to keep them is in providing a consistently good experience. When selling direct to consumer, how does that experience differ from one brand to the … Read More … Read More

Independents to Lead Retail Renaissance

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The Big Box store experiment is failing and under heavy debt. Department stores are shuttering and everyone is claiming the retail apocalypse is coming… Not so fast! We are starting to see a retail revival and new models emerging coupled … Read More … Read More

Brick & Mortar Dealers: Your Online Competitive Advantage

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Brick and mortar retail is an enormously valuable tool available to sales and marketing executives to help increase revenue, awareness, and brand loyalty. The channel is designed to create demand and stimulate an action to buy. If dealer relationships are … Read More … Read More

Nike and Under Armour Brands Fading in Direct to Consumer Fail

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Last week Nike delivered disappointing results to its investors and this week Under Amour did the same, reporting a 5% decline in revenues in Q3 2017, its first quarterly decline since going public in 2005. Under Armour’s sad showing led CNBC’s Jim Cramer … Read More … Read More