omni-channel

Retail Channel vs DTC

Is Wholesale More Profitable Than DTC?

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You might not believe me when I say this, but selling wholesale is actually more profitable than selling direct to consumer (DTC). How can this be? All the biggest brands in the world are aggressively pursuing direct to consumer strategies … Read More … Read More

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The Channel Marketing Opportunity

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Historically channel marketers have leveraged COOP advertising or Marketing Development Funds (MDF) to stimulate channel partner engagement in marketing to drive demand. However, in doing so this is difficult to execute and measure success. Not to mention the paperwork process … Read More … Read More

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Getting Marketing Right

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It’s no longer about traditional vs digital. It’s ALL marketing. The challenge of a CMO is getting awfully difficult as there are so many marketing channels and programs that span across traditional and digital that connecting the dots to determine … Read More … Read More

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Why Not Just Sell Direct?

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After doing all the “hard work” of getting a customer on my site and getting them to press buy, why would anyone gift a high margin direct to consumer sale away to a retailer? This is the number one question … Read More … Read More

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Bold Retail Predictions

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The rampant pace of technology change at retail is astonishing. The primary reason we are seeing so much innovation is because quite frankly retail has to evolve to stay relevant. So while we are all busy implementing today’s challenges such … Read More … Read More

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Retail Convergence for Luxury Brands

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Online shopping is quickly becoming a large sales channel for many companies, but for a large portion of luxury brands out there, it’s still a strictly brick-and-mortar world. According to Bain Consulting, roughly 40 percent of luxury brands don’t sell … Read More … Read More

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