Business Strategy

Selling Online to Strengthen Dealer Relationships

Posted by on | Featured

What might seem like an oxymoron, branded manufacturers are starting to sell online on their websites and making dealers more loyal. Rather than competing online, brands and retailers are partnering to sell in and sell through more product while giving consumers … Read More … Read More

Using eCommerce to Construct Dealer Loyalty

Posted by on | Featured

Loyalty… Does it still exist in retail? Maybe not with consumers but it certainly does still hold true for dealers. Loyalty often means different things to different people but in the context of a brand and retailer relationship it comes … Read More … Read More

Want to do Better? 4 Tips to a Successful Channel Marketing Strategy

Posted by on | Featured

Doing business the same way and generating limited returns? If you could change the way business is done and deliver 2-3X in sales, what would hold you back? Fear from changing the way business is done and moving towards the … Read More … Read More

Tags:

Consumer Experience the New Black

Posted by on | Featured

Carrying name brand products used to be the way for dealers to draw customers into their stores. Not anymore. It is becoming less about the brand and more about the consumer experience offered. As consumers are spending more on experiences … Read More … Read More

Tags:

Fight for Consumers: Amazon vs Brands and Retailers

Posted by on | Featured

The moment we were all waiting for finally arrived. The inevitable entry of Amazon to full-scale brick and mortar retailing with the acquisition of Whole Foods for $13.7 Billion. In boardrooms across the World, companies regardless of industry are now … Read More … Read More

Tags:

How to Avoid Channel Conflict with Dealers When Selling Online

Posted by on | Featured

Channel conflict occurs when companies try to reach end consumers through multiple channels and they all compete with one another. This newly evolved relationship between wholesales/manufacturer and their retailer customer has been augmented by digital research and online purchasing. With … Read More … Read More

Strategies for Evolving Bicycle Retailer

Posted by on | Featured

Being a bike buyer is no easy task. The industry has had more change in the last year with respect to the way bikes are being bought and sold than the past 100 years. Here is a re-cap of some … Read More … Read More

Tags: , ,
Click and Collect

Physical Stores to Fuel Online Sales Growth

Posted by on | Featured

Is eCommerce driving brick and mortar out of business or are physical stores fuelling the next wave of online sales growth? At first glance, the answer seems clear. As eCommerce has seen steady growth stores have always been playing catch … Read More … Read More

Tags: ,

How to Wholesale to High Volume Merchants

Posted by on | Featured

Congratulations on taking the next step towards becoming a sustainable business. Wholesale is the number one way for your company to reach more consumers and sell volume to make your retail brand viable. With rising direct to consumer acquisition costs … Read More … Read More

Mind the Gap

Changing Role of Marketers Requires More Data

Posted by on | Featured

Remember the days when it used to be impossible to correlate a marketing activity to a lift in revenue? Those days are gone as marketers are increasingly being held accountable for growth strategies and top-line revenue generation according to recent … Read More … Read More

Tags: ,
error

Enjoy this blog? Please spread the word :)