Being a bike buyer is no easy task. The industry has had more change in the last year with respect to the way bikes are being bought and sold than the past 100 years. Here is a re-cap of some … Read More … Read More
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Pure-Play Retail is Dying
The retail industry is becoming very cut throat with razor thin margins. It seems we cannot go one week without an announcement that a retailer is either shuttering locations, declaring bankruptcy, or closing all together. But a new trend is … Read More … Read More
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Physical Stores to Fuel Online Sales Growth
Is eCommerce driving brick and mortar out of business or are physical stores fuelling the next wave of online sales growth? At first glance, the answer seems clear. As eCommerce has seen steady growth stores have always been playing catch … Read More … Read More
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Changing Role of Marketers Requires More Data
Remember the days when it used to be impossible to correlate a marketing activity to a lift in revenue? Those days are gone as marketers are increasingly being held accountable for growth strategies and top-line revenue generation according to recent … Read More … Read More
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Sears Discounts Online Orders Picked Up in Store
Sears is offering a gift for last-minute online shoppers who pick up their online holiday orders in a store. A 20% discount off select merchandise bought online and picked up in store. … Read More
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Supercharge B2B Sales with Omnichannel
In today’s connected and hectic World consumers want to simplify their lives. Many retailers have not adopted the technology required to cater to consumers making it more difficult to buy on their terms. This is creating immense pressure on manufacturers … Read More … Read More
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5 Reasons Why Authorized Online Retailers Site are Bad for Business
We visit a lot of manufacturer websites and surprised to see how many companies continue to direct a consumer off of their website to buy at an authorized eTailer. The primary reason many brands do this is to provide the … Read More … Read More
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Not Selling Online is not an Option.
When it comes to online sales many brands with an established retail network are hesitant. Especially if that in market retailer performs value added benefits such as assembly or post-purchase support/service. The retail channel represents the bulk of their revenues … Read More … Read More