Author Archives: Shipearly

Consumer Experience the New Black

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Carrying name brand products used to be the way for dealers to draw customers into their stores. Not anymore. It is becoming less about the brand and more about the consumer experience offered. As consumers are spending more on experiences … Read More … Read More

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Brands Need Physical Retail for Survival

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An email from the CEO of a premier US performance apparel brand, Ibex, should rock any retail brand. The company is closing. Outdoor adventurers know the technical benefits of breathable Ibex merino wool. It doesn’t become smelly like synthetics, their pieces … Read More … Read More

Fight for Consumers: Amazon vs Brands and Retailers

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The moment we were all waiting for finally arrived. The inevitable entry of Amazon to full-scale brick and mortar retailing with the acquisition of Whole Foods for $13.7 Billion. In boardrooms across the World, companies regardless of industry are now … Read More … Read More

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How to Avoid Channel Conflict with Dealers When Selling Online

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Channel conflict occurs when companies try to reach end consumers through multiple channels and they all compete with one another. This newly evolved relationship between wholesales/manufacturer and their retailer customer has been augmented by digital research and online purchasing. With … Read More … Read More

Strategies for Evolving Bicycle Retailer

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Being a bike buyer is no easy task. The industry has had more change in the last year with respect to the way bikes are being bought and sold than the past 100 years. Here is a re-cap of some … Read More … Read More

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Furniture Showroom

Amazon Survival Guide for Furniture Industry

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Many industries such as bicycles, mattresses, and even furniture thought their industries were once untouchable from eCommerce sales and the thought was it would continue on that way until retirement. But consumers and their behaviour has changed shifting more time … Read More … Read More

Pure-Play Retail is Dying

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The retail industry is becoming very cut throat with razor thin margins. It seems we cannot go one week without an announcement that a retailer is either shuttering locations, declaring bankruptcy, or closing all together. But a new trend is … Read More … Read More

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Click and Collect

Physical Stores to Fuel Online Sales Growth

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Is eCommerce driving brick and mortar out of business or are physical stores fuelling the next wave of online sales growth? At first glance, the answer seems clear. As eCommerce has seen steady growth stores have always been playing catch … Read More … Read More

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How to Wholesale to High Volume Merchants

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Congratulations on taking the next step towards becoming a sustainable business. Wholesale is the number one way for your company to reach more consumers and sell volume to make your retail brand viable. With rising direct to consumer acquisition costs … Read More … Read More

Mind the Gap

Changing Role of Marketers Requires More Data

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Remember the days when it used to be impossible to correlate a marketing activity to a lift in revenue? Those days are gone as marketers are increasingly being held accountable for growth strategies and top-line revenue generation according to recent … Read More … Read More

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