Whitepapers

The Case for Retail Integrated eCommerce

The Case for Retail Integrated eCommerce

The retail landscape is rapidly transforming, with new retail stores slowing in growth many brands have to find new ways to reach their sales targets without upsetting traditional established channels. For many brands this means venturing into eCommerce which is the fastest growing sales channel available at 15% year over year growth. A retail revival is happening and this is the age of the consumer where convenient ways to purchase are becoming more common to win over customers. The lines between online and offline are also blurring and as a result consumers are bringing increased expectations to every aspect of retail and requires new tools to manage this growth.

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How Stock Outs Hurt Your Bottom Line

How Stock Outs Hurt Your Bottom Line

The single worst scenario a retailer or brand can face is an out-of-stock situation, particularly during crucial holiday and limited life seasons. Retailers are already preparing for the much-anticipated Christmas shopping and winter holiday season, and are doing their best to get a handle on the right levels of inventory. Why? 1. The revenue earned during crucial holiday season will make or break most retailers brands without stock at a retail location miss out on crunch holiday sales due to delivery times. 2. There is no quicker way to simultaneously diminish brand value, lose customer loyalty, expose consumers to competitive brands, and miss revenue goals than to suffer from stock-outs.

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