Tools You Can Use to Grow Your Business

Quite often we work with brands that are new to digital marketing and the plethora of tools available so we went to the effort of shortlisting some of our favorites that have a big impact with a low cost.

Online email marketing solution to manage subscribers, send emails, and track results. Integrations with many other programs. Sends professional looking eMails to give you insights as to what works and more importantly what doesn’t. Free tool to keep in touch with your customers and prospects while managing subscribers to keep you up-to-date with anti-spam standards.
Produces pop-ups on your site to encourage eMail subscribers to build your database of customers and prospects that want to hear what you have to say. Works well with MailChimp and Hubspot (Free).
Excellent FREE tool to keep track of business leads and stay organized to capture opportunities and jog your memory on sales calls (Free)
Brings previous visitors to your website back. Consumers who were on your site previously are most likely to return and buy vs paying to attract a new customer. (Free to start)
Identify visitors that come to your website, so for example it can let you know when a dealer or competitor is on your site and what they were looking at. Allows you to be proactive to reach out to interested parties who’ve visited your site. Allows you to chase leads who have visited anonymously who invested their time to learn about your product/service but haven’t reached out. (Free)

Evernote

The service allows users to keep track of notes, links, lists and photos, and acts as a shareable, cross-device hub of thoughts and ideas. If you’ve been struggling with organization, Evernote can help.

Google Docs, Sheets, and Slides

Your business has gone mobile, so why shouldn’t your office? With Google’s suite of cloud-based office software, you can create and edit professional-looking documents, spreadsheets and presentations from your computer, phone, or tablet for free and can later be edited with Microsoft Word, Excel, and PowerPoint. You can also collaborate with others in real-time with multiple users editing the same document.

Google AdWords

Attract new users to your site and catapult yourself to page one of Google. One of the best ways to test messaging to see what works and results in most clicks to your site so you can use that message elsewhere.

ShipEarly

Use your online sales channel to fuel wholesale and drive top-line revenue growth by partnering online with dealers rather than competing in eCommerce.

HootSuite

Enhance your social media management with Hootsuite’s social media dashboard to get a handle on all your accounts in one place.

Calendly

Say goodbye to phone and email tag for finding the perfect meeting time. Get more meetings and become more productive. Free and super easy to use.

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