You might not believe me when I say this, but selling wholesale is actually more profitable than selling direct to consumer (DTC). How can this be? All the biggest brands in the world are aggressively pursuing direct to consumer strategies … Read More … Read More
Channel Marketing
Ship to Store Improves Customer Experience
Shopping online is convenient, offers selection, and is available all the time. However, one thing it does not offer is the best possible experience and service. Think about assembly, fitting, secure pickup, or post-purchase service required for the product. Shoppers … Read More
Support Dealers with Contactless Sales During COVID-19
The coronavirus pandemic is sparking enormous changes in e-commerce over a very short period of time. The second half of March saw eCommerce sales have surged 25% over the first half of the month. BOPIS or Buy Online Pickup in … Read More
Customer Experience to Overtake Product & Price in 2020
The most exciting business opportunity of 2019 attracting the most investment… Customer Experience. Those who bring it will establish a competitive advantage by converting more consumers with less advertising spend as word of mouth becomes integral.This is especially true as … Read More … Read More
How to Scale Wholesale When Selling Online
With 87% of shoppers beginning their product searches on digital channels, and many consumers obviously buying online many retail industry professionals called for the demise of physical retail. We welcomed the World of eCommerce as we could directly measure our … Read More … Read More
The Channel Marketing Opportunity
Historically channel marketers have leveraged COOP advertising or Marketing Development Funds (MDF) to stimulate channel partner engagement in marketing to drive demand. However, in doing so this is difficult to execute and measure success. Not to mention the paperwork process … Read More … Read More
Introducing ShipEarly B2B Commerce for Shopify
Merchants looking to scale sales operations and seeking wholesale as a growth channel have a new ally to help them outperform. Introducing ShipEarly B2B Commerce for Shopify. The only solution available that has permission based access for dealers and sales … Read More … Read More