How to perform sales attribution for online sales from a manufacturers website has been a hotly contested area of channel conflict for some time. What we’ve learned is most manufacturers prefer to silo their online and wholesale channels either from a … Read More … Read More
Amazon
Fight for Consumers: Amazon vs Brands and Retailers
The moment we were all waiting for finally arrived. The inevitable entry of Amazon to full-scale brick and mortar retailing with the acquisition of Whole Foods for $13.7 Billion. In boardrooms across the World, companies regardless of industry are now … Read More … Read More
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