Blog

The Halo Effect of Brick and Mortar Retail on Online Sales

Many digitally native brands are scrambling to find a successful business model. Online conversion costs thanks to rising costs of customer acquisition (Facebook & Google as a tax for online only brands) plus rising fulfillment costs to compete with Amazon … Read MoreRead More

Customer Experience to Overtake Product & Price in 2020

The most exciting business opportunity of 2019 attracting the most investment… Customer Experience. Those who bring it will establish a competitive advantage by converting more consumers with less advertising spend as word of mouth becomes integral.This is especially true as … Read MoreRead More

How to Scale Wholesale When Selling Online

With 87% of shoppers beginning their product searches on digital channels, and many consumers obviously buying online many retail industry professionals called for the demise of physical retail. We welcomed the World of eCommerce as we could directly measure our … Read MoreRead More

4 Strategies to Strengthen Dealer Relationships

As a company, you have many options for getting products to consumers. You can sell online, through brick-and-mortar shops or through big-box retailers. Another option used by many companies is a dealer network to do the selling for them. Many … Read MoreRead More

Retail Merchant

Human Interaction Key to Digital Experience & Customer Loyalty

The next battlefield for consumers is already starting to take shape and its being won and lost on consumer experience. How confident are you in delivering the best possible consumer experience? We hear it all the time, Artificial Intelligence or Robots … Read MoreRead More

How to Choose the Right B2B Commerce Platform

B2B sales in the United States are approaching $1 trillion. That dwarfs the size of the B2C eCommerce market. B2B Commerce is still in its infancy as most organizations are still figuring out the basics of strategy and development but one thing … Read MoreRead More

The Channel Marketing Opportunity

Historically channel marketers have leveraged COOP advertising or Marketing Development Funds (MDF) to stimulate channel partner engagement in marketing to drive demand. However, in doing so this is difficult to execute and measure success. Not to mention the paperwork process … Read MoreRead More

B2B Laptop Tablet

Introducing ShipEarly B2B Commerce for Shopify

Merchants looking to scale sales operations and seeking wholesale as a growth channel have a new ally to help them outperform. Introducing ShipEarly B2B Commerce for Shopify. The only solution available that has permission based access for dealers and sales … Read MoreRead More

Team Meeting in Boardroom

What Retail Brand CMOs Are Investing In

The role of the CMO is changing quickly. Traditionally the CMO has been responsible for producing targeted marketing campaigns to position sales teams for success. But over the past decade, organizations have realized that providing great experiences drives business growth. … Read MoreRead More

O2O Commerce: Conquering Online-to-Offline Retail

By the end of 2018, worldwide ecommerce sales are expected to surpass $2.8 trillion. And yet, online sales only represent 11.9% of the global retail market. In July 2017, when Amazon acquired Whole Foods for a staggering $13.7 billion, the … Read MoreRead More