Why Brands & Retailers Need to Embrace Showrooming

by Shipearly on September 21, 2017 No comments

One of the more intriguing ideas beginning to trend in retail is the showroom. Like automotive, mattress and furniture showrooms, the concept stores offer shoppers the ability to test, try and touch the merchandise, then opt for home delivery instead of carry-out. It’s an appealing idea for stores looking for a way to reduce square footage and large inventory commitments, certainly. But not all stores can make the idea work — and not all customers are ready to change the way they shop.

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ShipearlyWhy Brands & Retailers Need to Embrace Showrooming

Stores Lower Customer Acquisition Costs

by Shipearly on September 19, 2017 No comments

Everyone is investing in digital, inherently driving online customer acquisition costs (CAC) sky high. With higher CAC and free shipping (both ways) the new expected norm from consumers eCommerce margins are starting to erode. How can your brand get discovered and bought from new consumers in an increasingly noisy environment?

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ShipearlyStores Lower Customer Acquisition Costs

Retail Pendulum Moving Back Towards Brick & Mortar

by Shipearly on September 15, 2017 No comments

Can you feel it? The retail pendulum is moving and physical retail is far from dead. It is facing a moment in history where new innovations, companies, and models are born. The retail shift is picking up pace and direct to consumer only brands are about to be rocked. Don’t believe us? Here are some signs to support our argument:

Pure-Play Online Brands Opening Stores

Retailers are starting to come to the conclusion that they can’t and don’t want to compete with online players, and why would they? Online consumers search for the lowest price and to top it off a lot of direct to consumer brands growth is stunted due to rising customer acquisition costs and consumers expectations for free shipping. The model might well implode on itself and partly why Amazon, Casper, Warby Parker, etc. are opening locations. Not because they wanted to, but because they had to in order to grow and improve profitability in the future.

When a lot of these brands that were online only start looking at brick and mortar because they’ve already experimented and see failure in their future, why then do a lot of brands now seek the direct to consumer model? Perhaps it is the envy of the grass being greener on the other side?

The online business model is only successful when it comes down to price. Do you want to sell your goods for the lowest price, always seeking your next consumer, and compete directly with Amazon private label brands or overseas companies with really low barriers to entry?

Retailers Investing in Their Stores

Retailers have been blind and fixated on “how it used to be” and “how it always has worked before”. They are realizing they cannot win with price in physical retail simply because the business model is more expensive. Period.

Rather than cutting costs to compete with online sales, which is a losing proposition, they are starting to invest in the right things again. This includes in-store technologies and the people within the stores to creating superior consumer experiences and connectivity to move beyond the transaction and into what we call Retail 3.0, the retail renaissance.

Online sales have been a distraction for brick & mortar retailers leading to a race to the bottom rather than creating additional value and competing differently in store. When retailers change their model/mindset they will be the place where consumers connect with others creating a sense of community and belonging. Brands would be begging to be back in their stores again as they cannot recreate this digitally/remotely.

What Brands Can do to Prepare?

It’s all about relationships. Brands need to curate relationships with these next generation retailers and support them to stay top of mind keeping your spot in store secure. The pendulum is switching and if you don’t have a game plan to drive business strategy and sculpt this shift you will lose to those that do.

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ShipearlyRetail Pendulum Moving Back Towards Brick & Mortar

Retail 3.0: The Retail Renaissance

by Shipearly on September 13, 2017 No comments

We keep hearing about the retail apocalypse and how retail is dead with no solutions being provided how to overhaul it. At ShipEarly, we like solving these problems. Without a doubt retail is evolving, here are the changes taking shape for your company to prepare for the new realities of retail to meet modern consumer expectations.

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ShipearlyRetail 3.0: The Retail Renaissance

New Way to Sell Boosts Conversions, Revenue, and Dealer Loyalty

by Shipearly on September 5, 2017 No comments

It’s no secret a humming sales channel does a lot for your brand. From suggesting your products to building meaningful relationships with repeat buyers. Your physical retail sales channel inevitably has the power to dictate how well your company does as 90% of sales activity occurs offline.

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ShipearlyNew Way to Sell Boosts Conversions, Revenue, and Dealer Loyalty

Selling Online to Strengthen Dealer Relationships

by Shipearly on August 15, 2017 No comments

What might seem like an oxymoron, branded manufacturers are starting to sell online on their websites and making dealers more loyal. Rather than competing online, brands and retailers are partnering to sell in and sell through more product while giving consumers more options to buy on their terms boosting conversions and revenue. This new form of commerce is opening up possibilities such as same day pickup/delivery, last mile assembly/service, and free local returns for consumers. Other than these obvious benefits for consumers that increase conversions, why else would a manufacturer want to combine their online and physical retail channels?

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ShipearlySelling Online to Strengthen Dealer Relationships

Using eCommerce to Construct Dealer Loyalty

by Shipearly on July 25, 2017 No comments

Loyalty… Does it still exist in retail? Maybe not with consumers but it certainly does still hold true for dealers. Loyalty often means different things to different people but in the context of a brand and retailer relationship it comes down to sales.

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ShipearlyUsing eCommerce to Construct Dealer Loyalty

Want to do Better? 4 Tips to a Successful Channel Marketing Strategy

by Shipearly on July 13, 2017 No comments

Doing business the same way and generating limited returns? If you could change the way business is done and deliver 2-3X in sales, what would hold you back? Fear from changing the way business is done and moving towards the unknown is daunting for many organizations. But ‘sticking to our knitting’ with incremental innovation mainly geared around product enhancements with slim if any returns isn’t going to cut it in today’s ultra-competitive environment. Re-branding? Consumers don’t care as they are becoming less loyal to brands. The competition is fierce, but you can win and here is how you can be on the top of your game

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ShipearlyWant to do Better? 4 Tips to a Successful Channel Marketing Strategy

Online vs Physical Retail. Something has to Give.

by Shipearly on July 10, 2017 No comments

How to perform sales attribution for online sales from a manufacturers website has been a hotly contested area of channel conflict for some time. What we’ve learned is most manufacturers prefer to silo their online and wholesale channels either from a lack of alternatives or it is their preference. But thanks to consumers and Amazon those who perform the status quo are about to get decimated. Your company has been innovating new products and incremental improvements on them, but now more than ever the way products are sold needs to be innovated on. 

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ShipearlyOnline vs Physical Retail. Something has to Give.

Consumer Experience the New Black

by Shipearly on July 6, 2017 No comments

Carrying name brand products used to be the way for dealers to draw customers into their stores. Not anymore. It is becoming less about the brand and more about the consumer experience offered. As consumers are spending more on experiences and less on products, retailers are figuring out how to make shopping an experience worth the trip to the store.

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ShipearlyConsumer Experience the New Black