Monthly Archives: July 2017

Using eCommerce to Construct Dealer Loyalty

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Loyalty… Does it still exist in retail? Maybe not with consumers but it certainly does still hold true for dealers. Loyalty often means different things to different people but in the context of a brand and retailer relationship it comes … Read More … Read More

Want to do Better? 4 Tips to a Successful Channel Marketing Strategy

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Doing business the same way and generating limited returns? If you could change the way business is done and deliver 2-3X in sales, what would hold you back? Fear from changing the way business is done and moving towards the … Read More … Read More

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Online vs Physical Retail. Something has to Give.

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How to perform sales attribution for online sales from a manufacturers website has been a hotly contested area of channel conflict for some time. What we’ve learned is most manufacturers prefer to silo their online and wholesale channels either from a … Read More … Read More

Consumer Experience the New Black

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Carrying name brand products used to be the way for dealers to draw customers into their stores. Not anymore. It is becoming less about the brand and more about the consumer experience offered. As consumers are spending more on experiences … Read More … Read More

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