After doing all the “hard work” of getting a customer on my site and getting them to press buy, why would anyone gift a high margin direct to consumer sale away to a retailer? This is the number one question … Read More … Read More
Monthly Archives: April 2015
Why a Dealer Locater Doesn’t Cut it
You probably don’t even know it, but your existing web presence is frustrating your customers and potentially causing them to buy a competitors product. A long tradition of many brands that sell products through resellers is to include a dealer … Read More … Read More
Bold Retail Predictions
The rampant pace of technology change at retail is astonishing. The primary reason we are seeing so much innovation is because quite frankly retail has to evolve to stay relevant. So while we are all busy implementing today’s challenges such … Read More … Read More
Amazon: Friend or Foe
The timeless sandal brand Birkenstock is walking away from Amazon. The company sites withdrawing from the marketplace as the only option to combat the rise in counterfeits and unauthorized selling from Chinese merchants who have become increasingly present on the service. 62% … Read More … Read More